feebsd-update fetch
freebsd-update install
reboot
update ports
portsnap fetch
portsnap extract
portsnap fetch update
Install Mysql
cd /usr/ports/databases/mysql57-server
make install WITH_CHARSET=utf8 WITH_XCHARSET=all WITH_COLLATION=utf8_general_ci BUILD_OPTIMIZED=yes BUILD_STATIC=yes WITH_NDB=yes clean
Install Apache + Php
cd /usr/ports/www/apache24
make install clean
cd /usr/ports/lang/php56
make config
add
[X] MAILHEAD Enable mail header patch
make install clean
cd /usr/ports/lang/php56-extensions
make install clean
add
[X] FTP FTP support
[X] GD GD library support
[X] IMAP IMAP support
[X] MBSTRING multibyte string support
[X] MCRYPT Encryption support
[X] MYSQL MySQL database support
[X] MYSQLI MySQLi database support
[X] ZIP ZIP support
[X] ZLIB ZLIB support
cd /usr/ports/www/mod_php56
make config
add
[X] MAILHEAD Enable mail header patch
make install clean
cp -rp /usr/local/etc/php.ini-production /usr/local/etc/php.ini
vi /usr/local/etc/apache24/httpd.conf
ServerName www.jason-tang.com
change
DirectoryIndex index.html
to
DirectoryIndex index.html index.htm index.php
AddType application/x-httpd-php .php
AddType application/x-httpd-php-source .phps
Install Named
cd /usr/ports/dns/bind910
make install clean
vi /usr/local/etc/namedb/named.conf
change
listen-on { 127.0.0.1; };
to
// listen-on { 127.0.0.1; };
vi /etc/resolv.conf
change to
nameserver 127.0.0.1
nameserver 8.8.8.8
vi /etc/rc.conf
syslogd_enable="YES"
syslogd_flags="-ss"
mysql_enable="YES"
apache24_enable="YES"
named_enable="YES"
reboot
cat /root/.mysql_secret
mysql -u root -p
ALTER USER 'root'@'localhost' IDENTIFIED BY 'test';
exit
/usr/local/etc/rc.d/mysql-server restart
Install Cyrus-sasl
cd /usr/ports/security/cyrus-sasl2
make install clean
vi /usr/local/lib/sasl2/smtpd.conf
pwcheck_method:authdaemond
log_level:3
mech_list: PLAIN LOGIN
authdaemond_path:/var/run/authdaemond/socket
Install cyrus-sasl2-saslauthd
cd /usr/ports/security/cyrus-sasl2-saslauthd
make install clean
vi /etc/rc.conf
saslauthd_enable="YES"
Install Postfix
cd /usr/ports/mail/postfix
make install clean
add
[X] MYSQL MySQL database support
[X] SASL Cyrus SASL support (Dovecot SASL is always built in)
Installing postfix-3.1.4,1...
===> Creating groups.
Using existing group 'mail'.
Creating group 'maildrop' with gid '126'.
Creating group 'postfix' with gid '125'.
===> Creating users
Creating user 'postfix' with uid '125'.
Adding user 'postfix' to group 'mail'.
Would you like to activate Postfix in /usr/local/etc/mail/mailer.conf [n]?n
echo 'postfix: root' >> /etc/aliases
/usr/local/bin/newaliases
chown postfix:postfix /etc/opiekeys
pw groupadd vmail -g 500
pw useradd vmail -u 500 -g 500 -s /sbin/nologin -d /dev/null
mkdir /home/domains
chown -R vmail:vmail /home/domains
chmod -R ug+rwx,o-rwx /home/domains
mkdir /usr/local/etc/postfix/TLS
cd /usr/local/etc/postfix/TLS
openssl req -new -x509 -nodes -out smtpd.pem -keyout smtpd.pem -days 7300
Country Name (2 letter code) [AU]:CN
State or Province Name (full name) [Some-State]:Hong Kong
Locality Name (eg, city) []:Hong Kong
Organization Name (eg, company) [Internet Widgits Pty Ltd]:Jason Tang Ltd
Organizational Unit Name (eg, section) []:IT
Common Name (eg, YOUR name) []:Jason Tang
Email Address []: [email protected]
vi /usr/local/etc/postfix/main.cf
myhostname = mail.jason-tang.com
mydomain = jason-tang.com
myorigin = $mydomain
mydestination = $myhostname localhost localhost.$mydomain
mynetworks = 127.0.0.1/32
inet_interfaces = all
virtual_mailbox_base = /home/domains/
virtual_mailbox_maps = mysql:/usr/local/etc/postfix/mysql_virtual_mailbox_maps.cf
virtual_mailbox_domains = mysql:/usr/local/etc/postfix/mysql_virtual_domains_maps.cf
virtual_alias_domains =
virtual_alias_maps = mysql:/usr/local/etc/postfix/mysql_virtual_alias_maps.cf
virtual_uid_maps = static:500
virtual_gid_maps = static:500
virtual_transport = maildrop
maildrop_destination_recipient_limit = 1
maildrop_destination_concurrency_limit = 1
message_size_limit = 51200000
virtual_mailbox_limit = 209715200
broken_sasl_auth_clients = yes
smtpd_sasl_auth_enable = yes
smtpd_recipient_restrictions = permit_sasl_authenticated, permit_mynetworks, reject_unauth_destination
smtpd_sasl_local_domain = $mydomain
smtpd_sasl_security_options = noanonymous
smtpd_sasl_path = smtpd
smtpd_banner=$myhostname ESMTP $mail_name ($mail_version)
smtp_use_tls = yes
smtpd_use_tls = yes
smtp_tls_note_starttls_offer = yes
smtpd_tls_key_file = /usr/local/etc/postfix/TLS/smtpd.pem
smtpd_tls_cert_file = /usr/local/etc/postfix/TLS/smtpd.pem
smtpd_tls_CAfile = /usr/local/etc/postfix/TLS/smtpd.pem
smtpd_tls_loglevel = 1
smtpd_tls_received_header = yes
smtpd_tls_session_cache_timeout = 3600s
tls_random_source = dev:/dev/urandom
mime_header_checks = regexp:/usr/local/etc/postfix/mime_header_checks.regexp
vi /usr/local/etc/postfix/master.cf
smtps inet n - n - - smtpd
-o smtpd_tls_wrappermode=yes
-o smtpd_sasl_auth_enable=yes
-o smtpd_client_restrictions=permit_sasl_authenticated,reject
-o milter_macro_daemon_name=ORIGINATING
vi /usr/local/etc/postfix/mysql_virtual_alias_maps.cf
user = postfix
password = postfix
hosts = localhost
dbname = postfix
table = alias
select_field = goto
where_field = address
additional_conditions = AND active = '1'
vi /usr/local/etc/postfix/mysql_virtual_domains_maps.cf
user = postfix
password = postfix
hosts = localhost
dbname = postfix
table = domain
select_field = description
where_field = domain
additional_conditions = AND active = '1'
vi /usr/local/etc/postfix/mysql_virtual_mailbox_maps.cf
user = postfix
password = postfix
hosts = localhost
dbname = postfix
table = mailbox
select_field = maildir
where_field = username
additional_conditions = AND active = '1'
vi /usr/local/etc/postfix/mime_header_checks.regexp
/filename=\"?(.*)\.(bat|cmd|com|pif|exe)\"?$/ REJECT
vi /etc/rc.conf
postfix_enable="YES"
Install Sudo
cd /usr/ports/security/sudo
make install clean
vi /usr/local/etc/sudoers
www ALL=(vmail) NOPASSWD: /usr/local/bin/postfixadmin-mailbox-postcreation.sh, /usr/local/bin/postfixadmin-mailbox-postdeletion.sh, /usr/local/bin/postfixadmin-domain-postdeletion.sh
Install Postfixadmin
cd /usr/ports/mail/postfixadmin
make install clean
add
[X] MYSQL MySQL database support
1. Copy *.sh Files
cp -rp /usr/local/share/postfixadmin/ADDITIONS/postfixadmin*.sh /usr/local/bin
chmod 755 /usr/local/bin/postfixadmin*.sh
vi /usr/local/bin/postfixadmin-mailbox-postcreation.sh
change
basedir=/var/spool/maildirs
to
basedir=/home/domains
change
maildirmake "$maildir"
to
/usr/local/bin/maildirmake "$maildir"
vi /usr/local/bin/postfixadmin-mailbox-postdeletion.sh
change
basedir=/var/spool/maildirs
trashbase=/var/spool/deleted-maildirs
to
basedir=/home/domains
trashbase=/home/domains
vi /usr/local/bin/postfixadmin-domain-postdeletion.sh
change
basedir=/var/spool/maildirs
trashbase=/var/spool/deleted-maildirs
to
basedir=/home/domains
trashbase=/home/domains
2. Create the MySQL Database
mysql -u root -p
test
CREATE DATABASE postfix;
GRANT ALL ON postfix.* TO postfix@localhost IDENTIFIED BY "postfix";
exit
3. Configure PostfixAdmin
vi /usr/local/www/postfixadmin/config.inc.php
$CONF['configured'] = true;
$CONF['database_type'] = 'mysqli';
$CONF['database_password'] = 'postfix';
$CONF['admin_email'] = '[email protected]';
$CONF['aliases'] = '0';
$CONF['mailboxes'] = '0';
$CONF['maxquota'] = '0';
$CONF['domain_quota_default'] = '0';
$CONF['domain_quota'] = 'NO';
$CONF['vacation'] = 'YES';
$CONF['vacation_domain'] = 'autoreply.jason-tang.com';
$CONF['footer_text'] = 'Return to mail.jason-tang.com PostfixAdmin';
$CONF['footer_link'] = 'http://mail.jason-tang.com/postfixadmin';
$CONF['mailbox_postcreation_script']='/usr/local/bin/sudo -u vmail /usr/local/bin/postfixadmin-mailbox-postcreation.sh';
// $CONF['mailbox_postedit_script'] = '';
$CONF['mailbox_postdeletion_script']='/usr/local/bin/sudo -u vmail /usr/local/bin/postfixadmin-mailbox-postdeletion.sh';
// $CONF['domain_postcreation_script'] = '';
$CONF['domain_postdeletion_script']='/usr/local/bin/sudo -u vmail /usr/local/bin/postfixadmin-domain-postdeletion.sh';
$CONF['new_quota_table'] = 'NO';
4. Configure Apache
vi /usr/local/etc/apache24/httpd.conf
Alias /postfixadmin "/usr/local/www/postfixadmin/"
<Directory "/usr/local/www/postfixadmin">
Options Indexes
AllowOverride ALL
Require all granted
</Directory>
/usr/local/etc/rc.d/apache24 restart
5.http://IP/postfixadmin/setup.php
You should see a list of 'OK' messages.
Change setup password
Setup password <-------- Input your Setup Password
Setup password (again) <-------- Input your Setup Password again
And then click "Generate password hash"
If you want to use the password you entered as setup password, edit config.inc.php or config.local.php and set
$CONF['setup_password'] = '8c487e1722baa627e55712178141b21b:518761bc455e27d52eb1ed0faffecb8aeea2c90e';
vi /usr/local/www/postfixadmin/config.inc.php
$CONF['setup_password'] = '8c487e1722baa627e55712178141b21b:518761bc455e27d52eb1ed0faffecb8aeea2c90e';
You should see a list of 'OK' messages.
Create superadmin account
Setup password <-------- Input your Setup password
Admin: <-------- Input your Email address(Just for postfixadmin)
Password: <-------- Input your Password
Password (again): <-------- Input your Password again
And then click "Add Admin"
The admin [email protected] has been added!
You are done with your basic setup.
You can now login to PostfixAdmin using the account you just created.
mv /usr/local/www/postfixadmin/setup.php /usr/local/www/postfixadmin/setup.php.disabled
chmod 000 /usr/local/www/postfixadmin/setup.php.disabled
Install Courier-imap
cd /usr/ports/mail/courier-imap
make install clean
add
[X] AUTH_MYSQL MySQL support
chmod +x /var/run/authdaemond
vi /usr/local/etc/authlib/authdaemonrc
authmodulelist="authmysql"
authmodulelistorig="authmysql"
vi /usr/local/etc/authlib/authmysqlrc
MYSQL_SERVER localhost
MYSQL_USERNAME postfix
MYSQL_PASSWORD postfix
MYSQL_SOCKET /tmp/mysql.sock
MYSQL_DATABASE postfix
MYSQL_USER_TABLE mailbox
MYSQL_CRYPT_PWFIELD password
MYSQL_UID_FIELD '500'
MYSQL_GID_FIELD '500'
MYSQL_LOGIN_FIELD username
MYSQL_HOME_FIELD concat('/home/domains/',maildir)
MYSQL_NAME_FIELD name
MYSQL_MAILDIR_FIELD concat('/home/domains/',maildir)
MYSQL_QUOTA_FIELD concat(quota,'S')
MYSQL_WHERE_CLAUSE active='1'
cp -rp /usr/local/etc/courier-imap/pop3d.cnf.dist /usr/local/etc/courier-imap/pop3d.cnf
/usr/local/share/courier-imap/mkpop3dcert
cp -rp /usr/local/etc/courier-imap/imapd.cnf.dist /usr/local/etc/courier-imap/imapd.cnf
/usr/local/share/courier-imap/mkimapdcert
/usr/local/share/courier-imap/mkdhparams
vi /usr/local/etc/courier-imap/pop3d-ssl
TLS_CIPHER_LIST="SSLv3:TLSv1:HIGH:!LOW:!MEDIUM:!EXP:!NULL:!aNULL@..."
vi /usr/local/etc/courier-imap/imapd-ssl
TLS_CIPHER_LIST="SSLv3:TLSv1:HIGH:!LOW:!MEDIUM:!EXP:!NULL:!aNULL@..."
vi /etc/rc.conf
courier_authdaemond_enable="YES"
courier_imap_pop3d_enable="YES"
courier_imap_pop3d_ssl_enable="YES"
courier_imap_imapd_enable="YES"
courier_imap_imapd_ssl_enable="YES"
Install Maildrop
cd /usr/ports/mail/maildrop
make WITH_AUTHLIB=yes install clean
[X] AUTH_MYSQL MySQL support
vi /usr/local/etc/postfix/master.cf
maildrop unix - n n - - pipe
flags=DRhu user=vmail argv=/usr/local/bin/maildrop -d ${recipient}
Install Squirrelmail
cd /usr/ports/mail/squirrelmail
make install clean
#for multiple language support
cd /usr/ports/mail/squirrelmail-translations
make install clean
#for multiple language support
chown -R www:www /usr/local/www/squirrelmail
/usr/local/www/squirrelmail/configure
10->1->zh_TW->2->utf-8->S->Q
vi /usr/local/etc/apache24/httpd.conf
Alias /webmail "/usr/local/www/squirrelmail/"
<Directory "/usr/local/www/squirrelmail">
Options Indexes
AllowOverride ALL
Require all granted
</Directory>
cd /usr/local/www/squirrelmail/config
cp config_default.php config.php
reboot
Test:
http://IP/postfixadmin
http://IP/webmail
Install clamav
cd /usr/ports/security/clamav
make install clean
[X] MILTER Compile the milter interface
vi /usr/local/etc/clamav-milter.conf
AddHeader Yes
vi /etc/rc.conf
clamav_clamd_enable="YES"
clamav_freshclam_enable="YES"
clamav_milter_enable="YES"
/usr/local/etc/rc.d/clamav-clamd restart
/usr/local/bin/freshclam
Install SpamAssassin
cd /usr/ports/security/p5-IO-Socket-SSL
make config
Add
[X] IDN International Domain Names support
OK
make install clean
cd /usr/ports/mail/spamassassin
make install clean
/usr/local/bin/sa-update
vi /usr/local/etc/mail/spamassassin/local.cf
rewrite_header Subject *****SPAM*****
report_safe 1
required_score 5.0
use_bayes 1
bayes_auto_learn 1
vi /etc/rc.conf
spamd_enable="YES"
spamd_flags="-u spamd -H /var/spool/spamd"
/usr/local/etc/rc.d/sa-spamd restart
chown -R spamd:spamd /root/.spamassassin
cd /usr/ports/mail/spamass-milter
make install clean
vi /usr/local/etc/rc.d/spamass-milter
change
: ${spamass_milter_socket_mode="644"}
to
: ${spamass_milter_socket_mode="777"}
vi /etc/rc.conf
spamass_milter_enable="YES"
vi /usr/local/etc/postfix/main.cf
milter_connect_macros = b j _ {daemon_name} {if_name} {if_addr}
smtpd_milters =
unix:/var/run/clamav/clmilter.sock
unix:/var/run/spamass-milter.sock
milter_default_action = accept
Install Virtual Vacation
1. Create a local account
pw groupadd vacation -g 501
pw useradd vacation -u 501 -g 501 -s /sbin/nologin -d /nonexistent -c "Virtual Vacation"
2. Install vacation.pl
mkdir /var/spool/vacation
cp -rp /usr/local/share/postfixadmin/VIRTUAL_VACATION/vacation.pl /var/spool/vacation/vacation.pl
#had to download vacation.pl from https://github.com/postfixadmin/postfixadmin/blob/master/VIRTUAL_VACATION/vacation.pl
chown -R root:vacation /var/spool/vacation
chmod -R 750 /var/spool/vacation
3. Setup the transport type
vi /usr/local/etc/postfix/master.cf
vacation unix - n n - - pipe
flags=Rq user=vacation argv=/var/spool/vacation/vacation.pl -f ${sender} -- ${recipient}
4. Setup the transport maps file
vi /usr/local/etc/postfix/main.cf
transport_maps = hash:/usr/local/etc/postfix/transport
vi /usr/local//etc/postfix/transport
autoreply.jason-tang.com vacation
/usr/local/sbin/postmap /usr/local/etc/postfix/transport
5. Configure vacation.pl
vi /var/spool/vacation/vacation.pl
change
#!/usr/bin/perl -X
to
#!/usr/local/bin/perl -X
our $db_type = 'mysql';
our $db_username = 'postfix';
our $db_password = 'postfix';
our $db_name = 'postfix';
our $vacation_domain = 'autoreply.jason-tang.com';
/usr/local/etc/rc.d/postfix reload
perl -MCPAN -e 'install DBI'
cd /usr/ports/databases/p5-DBD-mysql/
make install clean
reboot
ref: http://www.jason-tang.com/index.php/system/15-bsd/88-install-postfix-on-freebsd-11-0-minimal-ports-src-sshd-enable-disable-sendmail
Telnet into the smtp server (postfix)
# telnet localhost 25
The server should reply with:
Trying 127.0.0.1... Connected to localhost. Escape character is '^]'. 220 mytestmail.com ESMTP Postfix
Great. Postfix is listening and wants us to speak SMTP:
ehlo example.com
Postfix appreciates the EHLO and tells us which features it provides:
250-my-new-mailserver 250-PIPELINING 250-SIZE 10240000 250-VRFY 250-ETRN 250-ENHANCEDSTATUSCODES 250-8BITMIME 250 DSN
Hey, Postfix, we have a mail from [email protected]:
mail from:<[email protected]>
Looks like Postfix is happy with that because return codes that start with a '2' are good news:
250 2.1.0 Ok
Tell Postfix who the recipient of the mail is:
rcpt to:<[email protected]>
Postfix accepts that:
250 2.1.5 Ok
Then we are ready to send the actual mail:
data
Postfix agrees and tells us we can send the actual mail now and end our input with a dot on an empty line:
354 End data with <CR><LF>.<CR><LF>
Okay, type in the mail:
Hi John, just wanted to drop you a note. .
Postfix tells us it has received the mail and queued under a queue ID:
250 2.0.0 Ok: queued as AK782JKD4
Thanks, Postfix, we are done:
quit
# cd /usr/ports/sysutils/ezjail
# make install clean
create a base jail
# ezjail-admin install -sp
update the basejail with freebsd-update# ezjail-admin update -uupdate the base jail's ports tree
# ezjail-admin update -P
rc.conf entry ensures our jail will be started at boot and gets the IP it needs.
# ifconfig em0 alias 192.168.1.13 netmask 0xffffff00 broadcast 192.168.1.255
# echo 'ifconfig_em0_alias0="inet 192.168.1.13 netmask 0xffffff00 broadcast 192.168.1.255"' >> /etc/rc.conf
# echo 'ezjail_enable="YES"' >> /etc/rc.conf
Create the jail
# ezjail-admin create myjail.com 192.168.1.13
# cp /etc/resolv.conf /usr/jails/myjail.com/etc/
# service ezjail startto see running jail
# jls
to get console access to the jail
# ezjail-admin console myjail.comto stop a jail
# ezjail-admin stop myjail.com
to archive for you to copy a jail
# ezjail-admin archive myjail.com
The archived file should appear in /usr/jails/ezjail_archives. you can then duplicate it as many times as you want. If you install ports, don't bother copying the jail to another machine, there will be missing libraries...# ezjail-admin create -a /usr/jails/ezjail_archives/myjail.com.tar.gz myjail.com 192.168.1.13
# ezjail-admin start myjail.com if you are getting this error "warning: smtputf8_enable is true, but EAI support is not compiled in" on freebsd 9.3 (maybe freebsd 10) it's a bug in the port config. EASY way to fix it (well best way to fix it) is to compile postfix with EAI support.
# cd /usr/ports/mail/postfix-current/
# make config
Make sure you select EAI from the list
# make install clean
or
# make reinstall clean
The Apache module is no longer inside ports/lang/php5. there is no option to build php with apache.
The fix:
use www/mod_php5 to get apache to run php
Also note that
The Apache PHP module has been separated from the main PHP port. If you had the APACHE OPTION selected, you have to perform the following steps:
1) update your lang/php* options (i.e. 'make config')
2) rebuild lang/php* port
3) install www/mod_php* port
It is mandatory to build both ports with the same DEBUG and ZTS options, so if you have a threaded Apache (i.e. worker or event MPM) you have to select the ZTS option in lang/php* port.
if you have this error
===> mod_php55-5.5.17_1 is marked as broken: : Error from bsd.apache.mk. apache22 is installed (or APACHE_PORT is defined) and port requires apache. *** [install] Error code 1 then make sure you add this line to /etc/make.conf
DEFAULT_VERSIONS=apache=2.2
SEO is very critical to attract quality web traffic and it also needs time to implement the correct strategies for increasing natural search performance. It is important to use the white hat techniques so as to rank well in search engines. If you are looking for the ways to speed up your SEO process in a way you follow SEO rules as well. In this article it is discussed about ways that will save your time spend in SEO and will help you in increasing natural search performance.
Let’s look at effective internet marketing tactics to improve your business and speed up the SEO process:
The keyword ideas tab will provide you a series of phrases that Google believes to be related to your website.
"<link rel="author" href="https://plus.google.com/+guneetsinghseo-expert/posts" />"
Doing so, ensures that your profile code is propagated to all pages of your site, which Google can find it easily and give you the credit for your efforts.
Summary: Aforesaid are some of the simple and effective ways to speed up your SEO process and get the natural rankings in search engines.
Are you a startup taking your rst steps into the online space? Do you have a small business that’s been operating without a website? Or do you have a website that isn’t driving the sales you want?
Then this is for you. We’ll take you through the basics of getting online and in front of customers with a site that will:
Step 1 – Naming the Baby: Choosing & Registering Your Domain Name
You’ve conceived and developed your business idea and committed the time and resources to start making it a reality. Now it’s time to give your business its online name – a name that will be spoken, linked to, searched for, printed and displayed in a variety of ways throughout the life of your business. Choose wisely.
Make Your Domain Simple and Memorable Keeping your domain name simple will help people remember it and make it easier to nd.
Take Advantage of Longer Registrations
Register your domain name for 2, 5 or even 10 years.
Step 2 – Creating the Experience: Writing & Building Your Website
So now you have a domain name, but what will people find when they visit it? Creating a clear, user-friendly website sounds easy, but it takes planning. Make sure your goals for the site are clear as you begin writing your content and creating the design.
Decide What Type of Site You Need
Decide What Extras You Want
There are several general pages that most websites include (see common website pages, right), but do you want any extras?
Common Website Pages
Informational
• Home page – the main entryway to your website
• Services page – what are you selling or o ering?
• About page – who are you?
• Contact page – how do customers reach you?
Ecommerce
• Home page – the main entryway to your website
• Product page – what are you selling?
• Consider adding multiple pages per product or an overview page if you have more than 10
• Reviews/testimonials page – what do people say about your products?
• About page – who are you?
• Contact page – how do customers reach you?
Step 3 – Getting Found: Making Your Site Google-Friendly
No matter how much time you spend creating a beautiful, functional website, it’s of no value if it can’t be found. Search engines, such as Google, Bing and Yahoo! act like customized online directories, pointing the user to
websites matching the terms the users used in their search.
How Google and Other Search Engines
Work Using software robots called spiders, search engines “crawl” through websites to analyze content and determine what the site is about and how valuable its information is. Among other things, the spiders note:
Submitting to Search Engines
First things, first. To get your website on the list you have to tell the search engines that it’s there. You can do this yourself, or use a search engine submission service. Submission services will take care of submitting your site to each major search engine and can also provide you with reports, tips for increasing search engine rankings, and a keyword suggestion tool.
Choosing Your Keywords
What Are Keywords?
Keywords are words used within the content of your site that help search engines identify what the site is about. They usually relate to your industry, your products and services, your location and anything else a customer might search for when trying to nd a business like yours.
Identifying Keywords
Google o ers a free keyword tool at www.google.com/adwords where you can enter words related to your company to see how often they’re searched.
Step 4 – Engaging in the Conversation: Building Your Community with Social Media Your site is up and running, you’re creating content, you’re marketing online to your customers – do you REALLY need to spend time on social media? Yes. The reality of today’s culture is that whether you choose to participate in social media or not, customers and prospects WILL talk about you online. Being part of the conversation gives you the opportunity to change perceptions, create loyalty and win sales.
Monitoring the Conversation
Before you begin posting on social media, it’s vital that you have tools in place to monitor what’s being said about your business.
To set up a monitoring program:
Which Social Media Platforms Should I Use?
Twitter posts are limited to 140 characters, so most businesses use Twitter for sharing links to company news and announcements, “retweeting” (sharing) other announcements from the industry, responding to customer mentions and support questions.
Facebook has good tools in place for running contests, posting photos or videos and writing longer posts.
LinkedIn is great for connecting with other businesses, joining educational groups related to your industry and posting job openings.
FourSquare is good for restaurants, stores, and other businesses with physical locations. Customers can “check in” on FourSquare to tell their friends/followers where they are at the moment. You can create a FourSquare profile for your business so anyone seeing that check in can learn more about you. Some businesses also o er customers rewards for
having the most check-ins, etc.
Whichever platorm you choose, be sure to add buttons on your website encouraging people to follow you, like you, or connect with you. You can download these free from AddThis.com.
Strategize Before Clicking ‘Post’
Now that you’re monitoring conversations about your business and industry, you can consider what type of information you want to post on your social media accounts. Unlike direct marketing, social media is a two-way conversation between you and your customers/prospects about your brand. While on the surface social media platforms can seem informal, remember that you are representing your business brand, so post carefully.
Other Quick Tips for Promoting Your Site Through Social Media
Step 5 – Taking It to the Next Level: Engaging with Your Community
Now you have your site up and running and are ready to begin driving people to it. Because of the way search engines find information (see How Google and Other Search Engines Work on page 14), the more updated, relevant content you have on your site, the more your site will show up in search results.
Share Ideas & News with a Blog
Blogging is an informal and personal way to attract visitors to your website and promote your industry expertise.
Bring the Content to Your Audience with a Newsletter
As you add customers, collect their email addresses so you can drive tra c back to your website with a monthly email newsletter. As your newsletter list grows, so will your ability to attract new visitors—just remember that the goal is always to include links to your web pages within your content to drive leads and sales on your site.
Newsletters can highlight:
Step 6 – Trying New Things: Analyzing & Improving Your Website
You have your domain name, you’ve established your web presence, your social media is up and running, and you’re seeing traffic – now what? Find out what you’re doing right and what you can do better by using a statistics and analytics package to identify, track and help you learn more about who is visiting your website.
Identify the Source
Using your statistics and/or analytics software to figure out where your visitors are coming from can give you a good idea of which marketing e orts are working:
Make Improvements
Analytics can tell you a great deal about features and pages of your site that are and aren’t working.
Conclusion
While the setup phase will probably be the most consecutive time you spend on your website, the reality is that your site will never be “finished.” Maintaining and updating the content will be necessary as long as your company exists. But your site will also be one of your most cost-e ective sales tools and the rst touchpoint for many customers. So make time to make it good – it’s your company’s home base and face to the world. Good luck!
If a picture is worth a thousand words, a moving picture adds to that figure exponentially. As a dynamic and immediate marketing tool, video is the next best thing to greeting potential customers face-to-face. Plus, not only can videos help deliver traffic from search engines like Google, but video thumbnails tend to catch the eye in search results better than linked text.
But if a slick, professionally produced clip isn’t within your budget, that’s ok – today’s affordable web and phone cams make it inexpensive to create do-it-yourself videos that look and sound clean enough to get your message across in a professional way.
Online video powerhouse YouTube is the world’s second-largest search engine, reaching 4 billion views per day in January. And as a free service, you don’t need budget to upload videos. That means, all you need to start connecting with your audience is a camera, a story and a plan.
Don’t know where to start? Here are five tips for messaging and presentation of your video:
| Tip 1 – | Make it unique: Because the chances are there are already countless videos out there related to your field, it’s important to make your message as unique as possible. Offer hard-to-find information that satisfies a real customer need. Don’t discuss what you want to. Focus on what they want to learn about. |
| Tip 2 – | Make it friendly: Keep your tone light and conversational. Try to make a personal connection. Present a real-life situation, and address it with a demo of your product. Entertain if you can. |
| Tip 3 – | Make it quick: Bear in mind the attention span of the viewer. Deliver the message as succinctly as possible – 5 minutes or less for best results. For in-depth or supplemental info, link to a blog post. (You have a blog, right? No? No worries – you can easily start one with the free WordPress blog capability we include in our discounted hosting packages.) |
| Tip 4 – | Make a deal: Share a video coupon, a special code for a discount or deal for those who watch the video to its end. |
| Tip 5 – | Make it viral: Upload it to YouTube; post it on Twitter and Facebook. Do whatever you can to make it spread. Craft your message with this in mind: Be funny, be poignant, be memorable. |
For other tips, see our blog – http://blog.domainpeople.com/
You can change the frequency of how often Outlook 2007 checks the server for new email.
From here you can edit the schedule's automatic send/receive. You can also initiate a Send/Receive manually via the Send/Receive button on Outlook's toolbar.
Freebsd has an issue with eAccelerator right now where when you try to start it it gives you an error "eAccelerator: shmmax should be at least 2MBPHP Warning"
To fix this we're going to remove eAccelerator then reinstall it:
# cd /usr/ports/www/eaccelerator
# make deinstall
# vi MakeFile
The "CONFIGURE_ARGS=" line needs to be changed so it looks like this
CONFIGURE_ARGS= --with-eaccelerator-shared-memory \
--with-eaccelerator-userid=80 \
--without-eaccelerator-use-inode
save the file and exit
then
# make install clean
restart apache