SEO Traffic tip #6
Use appropriate keywords in your image file names.
One of my websites gets hundreds of visits a month from people who are searching for images. I'm not sure how valuable those visitors are, but I didn't have to do anything very special to get them.
Google Images - http://images.google.com - makes it easy for people to search for graphics online.
To take advantage of this, when choosing the file name of an image on your site, use an appropriate key phrase, for example, "book-ends.jpg" if you're promoting book ends.
Here's a tip I just discovered...
When I searched in Google Images for "book ends" I discovered that the very first search result was for a page which did NOT contain a graphic of book ends!
Instead, the page contained a "book ends" LINK to a book ends graphic on a second page. It if suits the design of your site, you may want to experiment with this technique.
I'm not sure how much use traffic to images is, but if it's ADDITIONAL traffic you can get simply by choosing image file names carefully, it's worth having.
Copyright 2006 Allan Gardyne Pty Ltd ATF Allan Gardyne Trust