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10Feb/120

6 Steps to Effective Email Testing – Tip 2

Step 2: Form a Theory

Use your marketing experience and best-practice knowledge to determine what aspects might make a difference in achieving your objective. "I think...":

  • People might be bored with my current subject lines.
  • Placement of the specific content might drive more people to action.
  • People might not understand this offer/content and therefore will not interact.
  • My calls to action need to be stronger.

 

 

http://www.clickz.com/clickz/column/2144332/steps-effective-email-testing

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