11Feb/12Off
6 Steps to Effective Email Testing – Tip 3
Step 3: Create the Test
Set up your test, following best practices. Remember, you don't need to prove the obvious.
To optimize opens (one per test):
- From name
- Subject line
- Best time to send
To optimize click-throughs (one per test):
- Creative/layout
- Subject lines
- Offer
- Copy
- From name
- Calls to action
To optimize conversions (one per test):
- Landing pages
- Calls to action
- Creative/layout
- Subject lines
- Offer
- Copy
- From name
http://www.clickz.com/clickz/column/2144332/steps-effective-email-testing