Admin Life Errors, Fixes, and Encounters

11Feb/120

6 Steps to Effective Email Testing – Tip 3

Step 3: Create the Test

Set up your test, following best practices. Remember, you don't need to prove the obvious.

To optimize opens (one per test):

  • From name
  • Subject line
  • Best time to send

To optimize click-throughs (one per test):

To optimize conversions (one per test):

  • Landing pages
  • Calls to action
  • Creative/layout
  • Subject lines
  • Offer
  • Copy
  • From name

 

 

 

http://www.clickz.com/clickz/column/2144332/steps-effective-email-testing

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