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14Feb/120

6 Steps to Effective Email Testing – Tip 4

Step 4: Split the List

Choose the best list or segment to test, and split it (for that specific test). Which statement below matches your situation?

  • I'm confident this list is the most appropriate to prove or disprove my theory.
  • My list is large enough to do only an A/B split.
  • My list is large enough that I can break it into a larger control and several smaller test segments.
  • My list is large enough that I can sample a percentage of my list to test.

 

 

 

 

 

Source: http://www.clickz.com/clickz/column/2144332/steps-effective-email-testing

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