Admin Life Errors, Fixes, and Encounters

16Feb/120

6 Steps to Effective Email Testing – Tip 6

Step 6: Make Changes

Commit to making at least one change in each campaign. How would you finish this sentence? "I need to...":

  • Change my from name.
  • Change my subject line.
  • Change specific words.
  • Change the subject line format.
  • Add content.
  • Decrease content and simplify.
  • Increase clickable areas or links.
  • Highlight actionable items more.
  • Change copy.
  • Modify the layout.

The Last Word

Keep it simple. Initially, test only one area at a time to maintain simplicity and establish a testing regimen. Base your prioritization of success factors on the easiest things to test that will result in the best return.

Establishing a test regimen is the key to unlocking higher open, click, and conversion rates. But don't stop with just one test. Far-reaching conclusions based on one test are not predictive.

Repeat tests where possible over a set time period. Aim for at least three controlled tests before drawing a meaningful conclusion. This will keep you on track for continual growth and improvement in your email marketing program.

Comments (0) Trackbacks (0)

No comments yet.


Leave a comment

No trackbacks yet.