Admin Life Errors, Fixes, and Encounters

21May/100

SEO Traffic tip #8

Try this page titles experiment.

Here's a good way increase your traffic.

Go to Google and type any phrase into the search box. Look at the titles of the websites in the top 10 rankings.

Which ones catch your eye and tempt you to click on the link? Some are dreadfully stodgy, boring. Some are merely a long list of keywords. Some are good. Some are junk.

Good titles are written for search engines AND humans.

Now look at the titles on your site. Start with your most important pages. Rewrite them to make them more eye-catching.

Now go to Google and do a search of your site like this...
site:example.com

Study the page titles. If you own a large site created over many years, you may be horribly embarrassed at just how BAD some of your page titles are.

Do you want to find some examples of good titles? Simply go to Google and do some more searches. Don't stick to your industry.

Type in all sorts of different phrases and study the titles that appear in the top 10.

You'll soon be brimming with ideas on ways you can improve your page titles.

Checking how enticing the information is in your meta description tag can help, too. Some search engines display this information in their search results.

If you have a well established site, you may have written many of your page titles and meta descriptions years ago when you knew less about marketing than you do now. If so, it's time for another look at them.

Copyright 2006 Allan Gardyne Pty Ltd ATF Allan Gardyne Trust