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6 Steps to Effective Email Testing – Tip 3

Step 3: Create the Test

Set up your test, following best practices. Remember, you don't need to prove the obvious.

To optimize opens (one per test):

• From name
• Subject line
• Best time to send

To optimize click-throughs (one per test):

• Creative/layout
• Subject lines
• Offer
• Copy
• From name
• Calls to action

To optimize conversions (one per test):

• Landing pages
• Calls to action
• Creative/layout
• Subject lines
• Offer
• Copy
• From name

 

 

 

http://www.clickz.com/clickz/column/2144332/steps-effective-email-testing