14Feb/12Off
6 Steps to Effective Email Testing – Tip 4
Step 4: Split the List
Choose the best list or segment to test, and split it (for that specific test). Which statement below matches your situation?
- I'm confident this list is the most appropriate to prove or disprove my theory.
- My list is large enough to do only an A/B split.
- My list is large enough that I can break it into a larger control and several smaller test segments.
- My list is large enough that I can sample a percentage of my list to test.
Source: http://www.clickz.com/clickz/column/2144332/steps-effective-email-testing