15Feb/12Off
6 Steps to Effective Email Testing – Tip 5
Step 5: Measure and Analyze Results
Measure and analyze results to gain insight and prove or disprove your theory. Compile stats (to conversions) accurately. Look beyond the numbers to find meaning.
Even small percentage differences can mean large gains in response rates:
- Opens increased __ percent.
- Click-throughs changed __ percent.
- Conversions changed __ percent.
- Traffic to the website increased __ percent.
- Click-throughs were more focused on specific area, topic, or action.
- Click-throughs were spread out across areas, topics, or actions.
- Conversions increased __ percent.
http://www.clickz.com/clickz/column/2144332/steps-effective-email-testing